Does the idea of daily posting of videos, photos, talking about yourself, engaging with customers, and attending events make you uncomfortable? Let me guess…are you also an introvert?
So many creative people are also introverts (like me), which means they don’t feel comfortable with all the aspects of social media marketing that are necessary to grow a business and make sales.
Let me first clarify that there is a difference between introversion – the way you move the world, respond to situations, and expend energy – and emotional afflictions that can be healed such as anxiety, low self-esteem, low self-worth and crippling fear.
Sometimes introverts are taught their natural tendencies are bad, so we begin to develop anxieties and shame. It’s important to work on healing these wounds with therapy or coaching. I have benefitted quite a bit from personal development books and EFT. These things don’t just go away on their own, so I suggest finding the best methods of healing for yourself. There are many ways to relieve symptoms, but the real work is healing those old wounds. Your life will be so much easier if you do!
So let’s get back to the subject of introverts and marketing. Once you separate your wounds from your natural tendencies, you can really start marketing authentically and organically.
Introverts can actually use their natural tendencies to be amazing marketers because online relationships are built around authentic communication and trust and not small talk (gag).
Here are a few things you need to know and accept in order to market effectively:
- You must promote more than you think. Thirty years ago, someone may have only needed to see an advertisement 3 times before deciding to buy a product. Now it’s closer to 20-30 times. That doesn’t mean you smack them over the head with it, but it does mean that promoting consistently is super important. No one is going to see EVERY single promotion you post. It’s likely they miss or forget most of what appears on social media
- You can be yourself, as long as you are showing up and do your best. You do not have to make people believe you are extroverted or someone you are not, but you DO have show up as someone trustworthy, reliable, knowledgeable, and confident in what you sell.
- Selling is probably easier for you than you think. Sales is about relationships, so if you focus on building authentic relationships, you will make more sales. You are never trying to sell someone something they don’t want, or make someone uncomfortable. Marketing is what gets your work in front of the right people, so being “sales-y” isn’t necessary.
- Marketing is SO much easier when you are clear and confident about what you sell and who it is for. If you can’t define the what and the who clearly and easily, it’s time to go back to basics and figure that out.
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